By Todd T Bates

Being a local insurance agent has its advantages. You can market to a local area, you have a deep understanding of what items most commonly affect homeowners and you know where your potential clients are located! Many insurance agents establish a small office and then target their local area through relationships, meetings, and when they really want to turn on their business; direct mail.

The challenge for many insurance professionals is they send the stock letter that corporate provides. This letter is usually sent with a “see through window” for the address and the company logo as the return address. An envelope like this ends up in the trash can in less than 10 seconds without the letter even being read. It’s hard to get calls for new policies when your envelope doesn’t even get opened.

Instead of throwing away your hard earned money on direct mail that ends up in the trash can I invite you to consider a different approach. Consider sending an insurance letter that piques the interest of prospects, gets them to read your letter, and empowers your favorite customer to pick up the phone. Before you send your next direct mail campaign for new insurance prospects, consider the following:

1. Envelope – Ditch the expensive corporate envelope. Go to your local office supply store and get plain envelopes. When you really want to step out on a limb get a bold color like Golden Rod. This simple envelope will look different when you take the time to handwrite the addresses. Before you think that will take “too much work” ask yourself how expensive it is to send out a letter that doesn’t get read.
2. Letter – Ditch the picture of yourself in the corner. Your prospect doesn’t care about you when they open your letter, they care about themselves. They likely have insurance already, and you have less than 10 seconds to prove to them why they should read your letter and consider a switch.
3. Call to Action – How easy can you make it for them to find out more? Do you have a free report on your website they can download? Can they come to a free seminar on a Saturday to discover what to look for when it comes to choosing insurance? Provide 1 clear call to action in your letter to make it easy for them to take the next step.

When your insurance letter has a plain envelope, a powerful headline, and a clear call to action you will generate fresh calls daily for new insurance policies.

Discover innovative insurance marketing methods in my power-packed free Marketing Manifesto.

Todd Bates is a national Marketing and Business coach. Through his programs, such as Todd Bates Systems, he shares innovative systems to help businesses owners and sales professionals dramatically grow their sales.

His systems cover a broad base from sales conversion to marketing on a budget. The strategies that he shares have enabled him to net over 1 million dollars a year since the age of 24.

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